It’s fashion. Don’t try to understand it.

They release collabs all the time with streetwear brands. They’ve released watches with PAC Man, stranger things, haribo gummies, Toyota, Honda, etc.

Chunky digital watches aren’t my thing either but Casio has carved out a very nice niche for themselves. They can essentially keep releasing the same designs with various colors and materials for decades.

And I do appreciate a solid, durable and accurate dumb watch sometimes. I have a couple analog/digital G-shocks that look very nice.

Personally I don’t understand the market for very expensive watches that are fragile, less accurate, need constant maintenance and look like nothing special for many thousands of dollars. To each their own.