>Nobody wants the Sony WF-1000XM5 earbuds

You fool! The WF-1000XM5 is the worst model of the line! You should buy the WF-1010XN5, it is far superior!

Apple tends to name things in an odd way, e.g. sometimes you need to remember whether your laptop came out in "early" 2014 or "late" 2014, but they have a remarkably flat, but consistent, product line.

I mean, honestly, if somebody just tossed you a random Macbook from the Apple store, it may not be the exact model you want but you wouldn't complain. All of them are pretty good, even down to the bargain basement Neo.

Yeah tho most customers never even encounter that level of detail. Most people just know there’s a ‘new one’ and an ‘old one’. If they have an old one, they come in and get a new one. Everyone replaces on their own replacement schedule, and every year there’s a new one, so it kinda just works for everyone.

Apple at its best makes its product like so legible people only need dim awareness of what they’re buying. That’s only possible if you build a ton of trust with consumers, which is why Apple is so so focused on their brand value.