Yeah tho most customers never even encounter that level of detail. Most people just know there’s a ‘new one’ and an ‘old one’. If they have an old one, they come in and get a new one. Everyone replaces on their own replacement schedule, and every year there’s a new one, so it kinda just works for everyone.

Apple at its best makes its product like so legible people only need dim awareness of what they’re buying. That’s only possible if you build a ton of trust with consumers, which is why Apple is so so focused on their brand value.