Doesn't sound like there was any incentive to get the answer right, so why would anyone bother fact checking AI answers. These marketing researchers are basically trying to rebrand path of least resistance to be a new thing?

On brand for Wharton I guess.

>These marketing researchers are basically trying to rebrand path of least resistance to be a new thing?

Or they're trying to show how the "path of least resistance" applies to AI use, but you took the path of least resistance and made an uncharitable interpretation of their paper :)