“What you made with Sora mattered”. Idk why that sentence irks me so much. Perhaps because the “how” is bit vague. I like to think that what I made in the toilet this morning also mattered.

It's because it's vapid corpspeak coming from a class of people who have certainly spent time thinking about how they will deal with the rest of humanity in any number of nasty (however far-fetched) eschatological scenarios caused by them and in which they alone wield incredible power over nature and the human mind. And also because we all know the vast, vast, vast majority, possibly the totality of what people made with Sora did not matter at all.

Or perhaps a more appropriate analogy, its sounds like the sycophantic language of most of these LLM systems.

Which makes me wonder whether these companies actually dogfood their own tools with this sort of stuff? Was this announcement written by ChatGPT? Honestly, I would find either answer to be a little concerning in its own way. It's either vaguely insulting to their customers or showing a lack of faith in their own product.

I think of the medical definition when people use LLMs to "express" themselves: https://medical-dictionary.thefreedictionary.com/express

it feels like if that statement were true, they could have come up with some reason why it mattered, or something better than a platitude.

it reads as "we want to tell you that what you made with sora mattered, but we all know it didn't".

It's a wonderful combination of vague, patronizing, and self-promoting. "Mattered" is meaningless. The tone sounds like when you tell a child their scribble is so pretty. And the cherry on top, the users didn't make anything with Sora, they just fed a bit of input into the machine and it made the stuff. So this is really OpenAI saying that what they themselves did mattered.

Typical PR speak.

It’s “Our Incredible Journey” for a new generation, this time with less optimism and more post-capitalist “enjoy your job while you still have it.”

I find myself increasingly nostalgic for the Clinton era. I am not at all sure I will enjoy the version of fuckedcompany that gets vibe coded when this bubble pops.