Yeah that would by my ranking too. At work is Google because it's the best, particularly for collabotation, personally all in on FOSS.

I do like Keynote (their PowerPoint alternative) but I do agree that everything else is absolute garbage. But I guess someone has to like it.

I value performance and stability highly, and Apple's productivity programs are so light I can leave them open in the background and forget they're running for months at a time even on fairly old, weak machines. And I'm not sure I've ever seen any of them crash (I can't say the same about, say, LibreOffice or pretty much any other Linux-associated productivity software). That they're a ton more polished and stable than things like Abiword or Gnumeric, and have most modern features I'd expect (even live collaborative editing) puts them solidly above those other light options.

I hate modern MSOffice's UI, plus it's full of slow, heavy webtech which deducts a lot of points from basically anything for me. Google's leaks memory (like most of their software... so do Gmail tabs) and is so slow that it introduces a ton of input latency, which drives me nuts, I hate to type in it, aside from my experience with most of its formatting and editing features being that they're very janky even by the standards of GUI word processors. Both are very heavy on resources, which means they have a huge hurdle to overcome on the feature side before I'd consider them anything but extremely-unpleasant.

Old (like... '00s) MSOffice is pretty good because it's not such a resource hog, and the UI used to be really good.

That's my exact ranking as well.

You may want to look into Karabiner Elements. Understandable if one doesn't want to have to allow a privileged daemon access to key inputs, but it allows for complex, application-focus-aware shortcuts. In the past I used a "Windows on MacOS" config preset because it allowed for my 60~70 key keyboard to operate similarly across win/linux/macos. Finally killed my last windows boot drive and main linux... but I do have a ritualistic annual step into a windows vm to file taxes on crack err with a crakced turbotax hehehe. In-tooits lobbying malpractice is deserving of petty flippancy

Can’t you set up keyboard shortcuts for basically any action in a MacOS app?

It's not pretty, but both Pages and Numbers are pretty powerful in their modern incarnations. If you actually need Microsoft Office, then you need it, but a lot of people who don't think they could get away with just Apple's freebies probably could.

(Disclosure: I write 99% of my stuff in Emacs now, so I'm not going to go that far out on a limb for iWork. It's just that it's the best "Works"-style suite that I've used.)

Exactly. 365 gets you perfect compatibility and the 'real tools that professionals use'. Not Google Docs or some weird Apple thing - the tools that always will read the document.

Europe here. I disagree. Many SMEs are totally happy with Google Workspace and Canva, as GP mentioned. I know people using just that. And they don't understand why there are people suffering from the Microsoft-Stockholm syndrome.

The market may not yet be 365-sized but as GP mentioned: it's there.

And there are young people arriving at an age to open a business who have never used a Windows computer in their entire life. To them Microsoft is the company that make the virus-infested, slow, computers full of ads they see at their grandparents' house. That cohort ain't buying Windows / buying Office / using Azure.

I’m talking about the context I know which is Barcelona companies

Microsoft offers Office for Mac. It's a thing they do. It's the full fledged Office suite. They see a Mac user the same way they see a Windows user - a source of revenue.