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I assure you that many Canadians who are making these moves are emitting very little signal outside of their purchasing decisions.

This is not some end state of success, but a process. It's people sharing their ideas, thoughts, and strategies on how to accomplish a relatively challenging economic shift.

What you are witnessing and commenting on is quite literally the messy business of a market organically evolving and developing. "Not American" is now a selling point for services.

Proton AG, https://en.wikipedia.org/wiki/Proton_AG, a Swiss company, owned privately by the Proton Foundation https://proton.me/foundation, is US-controlled? How?

Phrasing this as virtue signaling is a misnomer.

I see it as an effort to divest themselves of moral inequity.

And the result isn't the point: the effort and the reason for the effort, is.

This is the first iteration/calibration of a more conscientious intention.

When moral imperative is an unidentifiable road feature on the highway towards wherever the US is going...small efforts matter

People who don't believe in virtue see all virtuous acts as 'virtue signaling', or, a lie for attention.

You are showing us who you are and what you believe, but you are not describing the parent commenter.

The term for this is ethical consumerism or conscious consumerism, defined as purchasing products that align with moral, social, or environmental values, acting as a form of "voting" with one's money.

Virtue signaling takes place wherever changes in group behavior are required by changes in conditions but calling it just virtue signaling is reductive. People are moving off of US services because of the behavior of the US government and US citizens.

https://en.wikipedia.org/wiki/Proton_AG

> Proton AG is a Swiss technology company offering privacy-focused online services and software. It is majority owned by the non-profit Proton Foundation.

So how is the US "controlling" Proton, can you enlighten us as you seem to be more knowledgeable about this?

If I was outside of the US I would consider it as an effort to reduce risk, not virtue signaling.

If I was a citizen of a nation directly and recently threatened by the U.S I would consider it more as a "screw you" than virtue signaling.

This is probably because I am not especially caring about virtue, but I do like pointing out ways that alternate explanations for things some people might find virtuous could pertain.

There are words and concepts that cut reality at the seams, and others that feel good and make you dumb as rocks. Virtue signaling came out the gate strong but has fallen solidly i to the second camp.

How is Proton a US-controlled company?

Which of these is Apple?

If we stay on the current path, in a few months tech will start to feel the pain of Trump's rampage. The only redeemable thing about that is that maybe tech workers and Americans generally will finally stop feeling like they're above it all.