Phrasing this as virtue signaling is a misnomer.

I see it as an effort to divest themselves of moral inequity.

And the result isn't the point: the effort and the reason for the effort, is.

This is the first iteration/calibration of a more conscientious intention.

When moral imperative is an unidentifiable road feature on the highway towards wherever the US is going...small efforts matter

>divest themselves of moral inequity

how is that not virtue signalling lol

	▲	shikshake 2 hours ago \| parent \| next [-]
		Virtue signaling is the worst interpretation you can have of someone attempting to do better. If someone’s trying to make a small impact on the world, shouldn’t you encourage them instead of making fun and claiming they’re just doing it for looks?
	▲	AdamN 2 hours ago \| parent \| prev \| next [-]
		If you believe in the moral of it then it's not signaling in the first place. It's only virtue signaling if you do it just to get acceptance or mating or something like that (e.g. I love barbecue but this girl I'm trying to date is vegetarian so I pretend I don't like barbecue to signal that I'm a good match for her). The usage of the term 'virtue signaling' is almost always a sign that the person saying it isn't being intellectually honest - it's usually just meant to be a putdown.
	▲	ogogmad 2 hours ago \| parent \| prev [-]
		if a boycott is a virtue signal then your comment is a vice signal