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TZubiri 6 hours ago

It depends on the product, if we are talking commodities or mass produced products like groceries, sure.

If we are talking custom products or complex appliances that need a lot of guidance, then maybe chat interface is appropriate.

bashkiddie 5 hours ago | parent | next [-]

When I shop for special hardware (e.g. bicycle shift gear) it is usually underspecified. If the information does not exist in the text block, a chat bot is of no use.

TeMPOraL 4 hours ago | parent | next [-]

Chat bots don't belong to an e-commerce site; chat bots belong on the outside, specifically to comparison-shop and pull in some external information to de-bullshitify offers, correct "mistakes" and "accidental omissions" in the listings, resolve the borderline-fraudlent crap companies play these days with store-specific and season/promotion-specific SKUs with different parameters all resolving to same model/make name (think Black Friday/Cyber Monday deals that are not actually deals, just inferior hardware with dedicated SKU).

goostavos 2 hours ago | parent [-]

Agree. AI is (currently) fantastic at "de-bullshitifying" the internet. "Give me a table that compares Products A & B by z, y, and z." Companies have gone out of their way to make comparison shopping near impossible. Specs are hidden, if they're shown at all. Just figuring out if a certain TV had an ARC-HDMI out required downloading the manual.

I dread the day when ads inevitably make their way into the main AI models. One of the things its currently good at will be destroyed.

TZubiri 5 hours ago | parent | prev [-]

The use case for chat interfaces would be as follows:

Grandma wants to buy a good bike, but doesn't know about types of wheels or how many gears they need, or what type of frame is appropriate for their body type.

TeMPOraL 4 hours ago | parent [-]

Reliable information on this does not exist on vendor sites, though. It exists on Reddit and in books and in med/physio papers and bunch of other places a SOTA model has read in training or can (for now) access via web search.

LLMs are already very good for shopping, but only as long as they sit on the outside.

meroes an hour ago | parent | next [-]

Idk I earnestly tried using LLMs to find me the smallest by volume regular ATX PC case 3 months ago and it was a nightmare. That info is out there, but it could not avoid mentioning ITX, mini atx (sometimes because Reddit posters messed up) and just missed a bunch of cases. And letting in any mistakes meant I had to double check every volume calculation it did.

I found the Jonsbo D41 without the help of LLM despite trying. (There might be a few smaller but they are 3x the price)

LLMs don’t weigh and surveil the options well. They find some texts like from Reddit in this case that mention a bunch subset of cases and that text will heavily shape the answer. Which is not what you want a commerce agent to do, you don’t want text prediction. I doubt that gives the obscure but optimal option in most cases.

TZubiri 4 hours ago | parent | prev [-]

We are talking about a hypothetical sales chatbot which would be built alongside the business, so they absolutely have the capacity and information necessary to train the chatbot to advise their own clients.

TeMPOraL 2 hours ago | parent [-]

> they absolutely have the capacity and information necessary to train the chatbot to advise their own clients.

That doesn't follow. In fact, having this capacity and information creates a moral dilemma, as giving customers objectively correct advice is, especially in highly competitive markets, bad for business. Ignorance is bliss for businesses, because this lets them bullshit people through marketing with less guilt, and if there's one thing any business knows, is that marketing has better ROI than product/service quality anyway.

pjc50 5 hours ago | parent | prev [-]

The problem is that the chat transcript is legally binding. If the chatbot makes incorrect statements which the customer relies on for their complex purchase, then you're going to have to refund them.

https://www.bbc.co.uk/travel/article/20240222-air-canada-cha...