Chat bots don't belong to an e-commerce site; chat bots belong on the outside, specifically to comparison-shop and pull in some external information to de-bullshitify offers, correct "mistakes" and "accidental omissions" in the listings, resolve the borderline-fraudlent crap companies play these days with store-specific and season/promotion-specific SKUs with different parameters all resolving to same model/make name (think Black Friday/Cyber Monday deals that are not actually deals, just inferior hardware with dedicated SKU).

Agree. AI is (currently) fantastic at "de-bullshitifying" the internet. "Give me a table that compares Products A & B by z, y, and z." Companies have gone out of their way to make comparison shopping near impossible. Specs are hidden, if they're shown at all. Just figuring out if a certain TV had an ARC-HDMI out required downloading the manual.

I dread the day when ads inevitably make their way into the main AI models. One of the things its currently good at will be destroyed.