But PC gamer isn't downloading 8mb wallpapers or 100mb 4k music videos. They're downloading ads and and other nonsense.

Plus, if I decide to download a music video, that's on me. I chose to download a 100mb file.

If I just want to read what amounts to a few paragraphs of text with some branding, I don't think it's fair to say that I'm also choosing to download 40+mb of nonsense that isn't text. Maybe in this new modern web, that is a conscious decision I make by clicking on any link anywhere, but I think the point of the article is that it shouldn't be the case.

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joquarky 5 hours ago | parent | next [-]

They need to have more ads so that they can afford to pay for the bandwidth used by all of the ads.

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pas 6 hours ago | parent | prev [-]

not using an adblocker is also on the user

yes, it would be better if all ads were text only, so there wouldn't be this adtech fucking warfare for people's attention

	▲	abustamam 4 hours ago \| parent \| next [-]
		The casual user likely doesn't know what an ad blocker is, and many who do likely have one of those ad blockers that may reduce the number of ads displayed but collect everything about your browsing habits. It's very likely that ad providers expect that.
	▲	userbinator 5 hours ago \| parent \| prev [-]
		I don't mind small non-animated banners either, but anything animated or even audio is a hard DO NOT WANT.