not using an adblocker is also on the user

yes, it would be better if all ads were text only, so there wouldn't be this adtech fucking warfare for people's attention

The casual user likely doesn't know what an ad blocker is, and many who do likely have one of those ad blockers that may reduce the number of ads displayed but collect everything about your browsing habits.

It's very likely that ad providers expect that.

I don't mind small non-animated banners either, but anything animated or even audio is a hard DO NOT WANT.