A key part of that is a that its dominated by kids. The video I linked is one to start with...

https://www.takeaway-reality.com/post/roblox-demographics-st...

    There are 151.5 million daily active users on Roblox. (70% growth YoY)
    44% of Roblox users are over 17 years old. 56% are younger.
    APAC has the most users (29.5%), followed closely by US & Canada (28%). Europe is the third largest market with 23%, while the rest of the world has 19.4%

https://en.wikipedia.org/wiki/Roblox

    As of February 2025, the platform has reported an average of 85.3 million daily active users. According to the company, their monthly player base includes half of all American children under the age of 16.

▲ ares623 a day ago | parent [-]

I wonder how sticky Roblox is as the current cohort of kids get older. Of course more kids are being born, but last I checked that number is getting lower.

	▲	doctorpangloss a day ago \| parent [-]
		what is more likely: - everything Roblox says is true - a company that spent a decade throwing shit at the wall until something stuck, that seemingly has absolutely, utterly zero cultural impact, with a huge, inauditable non-US audience, where every game that any adult has tried is absolutely trash, that has tons of employees but seemingly not a single one has gone onto found a great game studio or do anything interesting in media unlike every other successful game studios, that Apple could ban for violating the mini-apps rule in an afternoon and hence ruin their entire business with a stroke of a pen... is overstating things.