I wonder how sticky Roblox is as the current cohort of kids get older. Of course more kids are being born, but last I checked that number is getting lower.

what is more likely:

- everything Roblox says is true

- a company that spent a decade throwing shit at the wall until something stuck, that seemingly has absolutely, utterly zero cultural impact, with a huge, inauditable non-US audience, where every game that any adult has tried is absolutely trash, that has tons of employees but seemingly not a single one has gone onto found a great game studio or do anything interesting in media unlike every other successful game studios, that Apple could ban for violating the mini-apps rule in an afternoon and hence ruin their entire business with a stroke of a pen... is overstating things.