Part of the problem is that there's no accepted standards for the minimum website worth making. This is very much a fault of the "website people" because they don't want to sell you a five page static site with the most complex feature being a php script that runs a couple for loops to put formatting around images and text.

Other than basic description and contact info that's all 99% of small businesses need (as evidenced by the fact that they use social media in exactly that way)

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carlosjobim an hour ago | parent [-]

>Other than basic description and contact info that's all 99% of small businesses need

I disagree with this popular notion. A website should be a fully functioning sales system, so that it helps ease the admin burden of a small business, and also helps them get more sales.

Take the most common small businesses: Restaurants and accommodation. Both of these can save/make thousands of dollars per year by having their own ordering systems on their websites.

As for the other small business which perform more bespoke services, it's good to have offerings for set prices on the website, just so that customers know what they can expect when contacting for a bespoke solution.

	▲	tarekabi 28 minutes ago \| parent [-]
		This is exactly the problem we kept running into. The website exists, the traffic comes, and then it does nothing. A visitor at 11pm has a question and leaves because there's no one to answer it. The "Book a Demo" button assumes they're already sold enough to commit to a 45-minute call with a stranger. Most aren't. The website being static is the real failure mode, not the absence of one.