This is exactly the problem we kept running into. The website exists, the traffic comes, and then it does nothing. A visitor at 11pm has a question and leaves because there's no one to answer it. The "Book a Demo" button assumes they're already sold enough to commit to a 45-minute call with a stranger. Most aren't.

The website being static is the real failure mode, not the absence of one.

This is exactly what I'm complaining about. Your average small business website doesn't need to do any of that. It needs to "be Facebook" as in provide a place to post static details, contact information and content updated on a limited basis.

Doing those things doesn't add enough value beyond what Facebook offers to be worth the cost and maintenance burden. You keep trying to sell these people a fancy Mercedes station wagon when what they want is a Dodge Journey.