It's not even 1% of their annual revenue, let alone the entire multi year period they've been in breach before and since. It's nothing to them.

The interesting part is that it keeps going up. You seem to believe we have somehow reached a cap where Meta can just expense it as a cost of doing business. That's not how European law works. The fine maximum is far higher and repeated non compliance keeps making the fines higher and higher. It's a ladder not a sizing precedent.