The interesting part is that it keeps going up. You seem to believe we have somehow reached a cap where Meta can just expense it as a cost of doing business. That's not how European law works. The fine maximum is far higher and repeated non compliance keeps making the fines higher and higher. It's a ladder not a sizing precedent.

Maximum GDPR fine is 4% of global revenue in the previous year. If a company has 30% profit margin then they can, in theory, treat is as a cost of doing business, indefinitely.