Marketing teams are constantly out of touch with the message they want to convey vs the message that gets conveyed. The creative team is usually not even talking to the other teams that would drive decisions like this - they almost exclusively are an isolated team (purposefully, like how engineers are often isolated from customers) that talks to a separate marketing team that then manages things like legal/compliance, which then bubbles up to other orgs etc.

The people creating ads are just organizationally isolated in most cases.

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Forgeties79 7 hours ago | parent [-]

I worked in that world for a solid decade as a “creative” (video production) and when it comes to the big dogs, that is absolutely not true. They are incredibly top down and have to review everything. We have to pitch our ideas even when we’re in the door. They have strict brand bibles we have to adhere to. Ones that gave us free rein were the exception, not the rule.

Sometimes it was for no other reason than a bunch of people in house felt they needed to justify their existence, but regardless that’s how it was 90% of the time.

	▲	staticassertion 5 hours ago \| parent \| next [-]
		I feel like what you're saying is compatible. I'm not suggesting that things aren't top down or that you wouldn't have brand guidelines, that's actually exactly what I'm suggesting. I just mean that there is organizational isolation between creative teams and other teams, just as there is organizational isolation between engineering and other teams. So it is unsurprising to me that a creative team might have been given brand guidelines and a goal, like "hey we want to sell this, we want people happy with this" (much more concretely, obviously) and that could lead to this sort of ad, and I think that's probably more plausible than the team going "we're going to psyop everyone into surveillance statehood".
	▲	esafak 2 hours ago \| parent \| prev [-]
		Are any of these brand bibles public?