>There's a big question whether people will accept it such empathy as genuine, but my money is on people attaching to these things like crazy

Is that something we should cultivate in our society? Being emotionally attached to balls of linear algebra controlled by massive corporations?

I honestly don't really know. Notice they can't even actually say "human", they say "provider" above. So they are pretty much admitting, the alternative isn't that you get a life long relationship with a person. You're getting a lifelong attachment to a corporate entity either way. People become sentimentally attached to inanimate objects all the time. It's all about what it means to them. There really isn't a rule book here, we have to figure it out.