I honestly don't really know. Notice they can't even actually say "human", they say "provider" above. So they are pretty much admitting, the alternative isn't that you get a life long relationship with a person. You're getting a lifelong attachment to a corporate entity either way. People become sentimentally attached to inanimate objects all the time. It's all about what it means to them. There really isn't a rule book here, we have to figure it out.