I'm not sure that's a fair characterization of a policy that promotes ads that hook the user within the first 200ms.

200ms isn't enough time for significant information to be transmitted to a person and for them to process it. You don't 'get to the point' in 200ms.

That means that the way to the user's brain and attention is with some irritating little jingle, a picture of a bunny beating a drum, cartoon bears wiping their asses with toilet paper, a picture of a caveman salesman or a picture of an absolutely artifical thing that looks like food but isn't. Stuff that stands out as unnatural.

But that isn't enough. You gotta pair it with spaced reeitition. Let them think about this every time they take a shit in the office. Hammer them with the same shrill sounds and garish images on every commercial break. Or after every couple of songs they're trying to listen to on youtube. Or in institials that are algorithmically optimized to pop up in their feed as they mindlessly scroll looking for gossip about their neigbhours to scratch that social group animal itch in all of us.

Exactly, 200ms is rather different than 'get to the point.' Here is a 'reaction speed test' site: https://reactiontimetest.net/ for somebody who doesn't intuit what 200ms is like.

You will likely be unable to click the screen in response to a box turning green faster than 200ms. To hook somebody on something within 200ms is largely appealing to casino like stuff where every single jingle, color, flash of light, and other aspect of their games is carefully researched in order to maximize addiction on a subconscious level.

To add to your list: ...or a hot body.

> 200ms isn't enough time for significant information to be transmitted to a person and for them to process it.

I think the point of the flyer is that, surprisingly, it is.