This is insightful. But I'm not sure it's completely true, I think people just have shifted their perception of what selling out means.

Content creators on YouTube, for example, get criticized when they literally sell their brand to a larger conglomerate. It seems people do not complain if they do sponsorizations tho.

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GJim 2 hours ago | parent [-]

> Content creators

I'd argue the very words creating "content" implies something commercial is already in mind and is a driver, rather than just doing your own thing online and not caring (such showing a video of your band/hobby on YouTube in case anybody is interested).

To a Gen-X'er, the former sounds like they are already a sell out :-)

I certainly agree with you that perceptions have shifted.

	▲	the_af an hour ago \| parent [-]
		I agree with you and I find the term "creating content" awful, even though I'm forced to use it because it's something people immediately understand. "Content creator"... what happened to artist, playwright, painter, hobbyist, etc? It makes it seem as if they were making stuff for a corporation to sell.