> Content creators

I'd argue the very words creating "content" implies something commercial is already in mind and is a driver, rather than just doing your own thing online and not caring (such showing a video of your band/hobby on YouTube in case anybody is interested).

To a Gen-X'er, the former sounds like they are already a sell out :-)

I certainly agree with you that perceptions have shifted.

I agree with you and I find the term "creating content" awful, even though I'm forced to use it because it's something people immediately understand.

"Content creator"... what happened to artist, playwright, painter, hobbyist, etc? It makes it seem as if they were making stuff for a corporation to sell.