Musk's goal all along was to get away from boutique production. He wants to sell millions of cheaper cars, not thousands of cars for wealthy people.

Not sure it's going to work out. Without some big jumps in battery tech, EVs are going to be difficult to sell without subsidies.

> Without some big jumps in battery tech, EVs are going to be difficult to sell without subsidies.

The actual sales figures show otherwise, but sure, there's still a lot of uncertainty with regards to batteries / range, I can imagine even moreso in the US. Traveled to Austria a while ago in an EV (~1000 kilometers), we had to stop 3x on the way, but the battery was good for another 2.5 hours of driving after a coffee. I keep hearing that "solid state batteries are around the corner" and they will solve all problems with capacity and safety / fire risk, apparently. I'll just sit and wait patiently, it'll take years before their production capacity is on par with current battery tech.

Musk would love to be selling several billion dollars per year of model S/X sales, the issue is they aren’t that competitive with other cars in the luxury segment thus the falling sales numbers.

Tesla’s doesn’t really have a complex strategy at this point, they are getting squeezed out of the high end by legacy automakers where their lower cost batteries don’t matter as much. They are absolutely fucked on the low end as soon as Chinese cars enter the picture.

So self driving is really the only option to sell any long term upside to keep the stock from tanking. It’s not a very convincing argument, but you play the hand your dealt.

And yet Chinese EV's are flying out of their factories, well, a few are - most are self driving out to the shipping yards.

This despite the 2025 support by the Chinese state for the Chines EV industry now being almost nothing.

  By contrast, defenders of China could point out that the data show that subsidies as a percentage of total sales have declined substantially, from over 40% in the early years to only 11.5% in 2023, which reflects a pattern in line with heavier support for infant industries, then a gradual reduction as they mature.

    In addition, they could note that the average support per vehicle has fallen from $13,860 in 2018 to just under $4,600 in 2023, which is less than the $7,500 credit that goes to buyers of qualifying vehicles as part of the U.S.’s Inflation Reduction Act.

but the arc of less subsidies is clear.

> He wants to sell millions of cheaper cars, not thousands of cars for wealthy people.

Why hasn't the cheap car been designed yet then?

> Musk's goal all along was to get away from boutique production. He wants to sell millions of cheaper cars, not thousands of cars for wealthy people.

So the literal opposite of the Cybertruck, which was released less than a year ago.