I had no idea a click could cost this much and be sustainable (guess it might not):

"Personal injury lawyers are paying 568% more per click than they did in 2021. The keyword 'Las Vegas personal injury attorneys' costs $500 per click. Some legal keywords have crossed $1,000."

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nitwit005 3 hours ago | parent | next [-]

Always remember that if you're looking for a deal, the people who pay for expensive advertising probably can't provide it. Those ad campaigns have to get paid for somehow.

	▲	hackingonempty an hour ago \| parent [-]
		Personal injury lawyers are free. Literally anyone could be their client so relatively untargeted mass advertisements like freeway billboards pay off. Omnipresence of advertising signals that the firm is good at extracting money for their clients.

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cryzinger 3 hours ago | parent | prev | next [-]

I wonder if that's just a quirk of Las Vegas lawyers, because they're super competitive and advertise aggressively here. Personal injury lawyers in particular. If you drive on the 15 or 215, you'll see dozens of billboards, often for the same few guys/firms... plus the ones who put their face on buses... and the ads that run on TV... and the geo-targeted ads on streaming services...

	▲	williamscales 3 hours ago \| parent [-]
		The article links through to a list of the most expensive: https://attorneyatlawmagazine.com/legal-marketing/why-law-fi... Baton Rouge truck accident lawyer at $1000

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jt2190 2 hours ago | parent | prev | next [-]

Probably because the bidder is an aggregator sending the referral to many law firms, not just one. Individual law firms thus get outbid for an exclusive referral click, but can still pay the aggregator for a non-exclusive referral.

	▲	bahmboo 2 hours ago \| parent [-]
		How does that work? The user is expecting to click a link and go to a page, not multiple pages. Or does the aggregator have an interstitial page? It sounds like a generally good idea but I don't understand how it works from the user's perspective.

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tracerbulletx 3 hours ago | parent | prev | next [-]

Depends entirely on what you're selling, the margins, the conversion rate of their landing page, and conversion rate of their sales funnel. Some companies are on auto pilot and are over paying, but the math and techniques are simple for SEM ROI when done with a little attention.

If what you're selling is mortgages or franchise businesses the cost you are willing to pay for a click just to get a chance to convert to a lead, just to get a chance to convert to revenue, is surprisingly high.

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tdeck 3 hours ago | parent | prev | next [-]

Does this not make you want to search those keywords and click the link?

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Macha 2 hours ago | parent | prev [-]

I guess the average person doesn’t really have much of a reference to comparison shop lawyers so if they’re googling a lawyer, don’t really check out alternatives?