Right. But a good portion of the world can't afford the premium and having access to these services is still valuable. For every broke student or someone from a poor background, who probably don't make any money for the company (due to not buying advertised stuff), there's someone from a well off background, who will more than subsidize it by virtue of clicking on a lawyer ad (or whatever)

Nowadays I'm happy to pay, but that wasn't always the case. And I personally think that having an ad tier and fee tier is fine. Serves everyone

I much prefer to subsidize my neighborhood / friends / colleagues / family / … than have the world sink in ads. That enshites everything. It turns all social media into hate machines. And the cost is only externalized and it is definitely not reduced by polluting the mind with all the ads (same as climate change where we're only making the situation worse by procrastinating). The free part and the fake generosity are an illusion.