I much prefer to subsidize my neighborhood / friends / colleagues / family / … than have the world sink in ads. That enshites everything. It turns all social media into hate machines. And the cost is only externalized and it is definitely not reduced by polluting the mind with all the ads (same as climate change where we're only making the situation worse by procrastinating). The free part and the fake generosity are an illusion.

Freemium is the way if you're ok with paying forward. Not admium.

The online media I support as subscribers don't display any ad. And it's fine. I don't pay for the content, I pay for journalism.