I’ve worked with marketer types for over a decade and had them use the initialism “CTA” hundreds of times, understood it, and yet still in this comment I had no idea that they were referencing that term. If this was a UI diagram I’d have had no problem. This seems to me like a case where using an initialism in a different context than it usually appears confuses readers. It would kind of be like saying “I plan to GTM for a few things after work today.” You may recognize that as Go-To-Market if I said “the GTM team” at work, but it is strange outside that context. Outside a marketing or UI context I don’t think people usually initialize “CTA.”

What the hell does GTM even mean?

How many industries can prosper by defining what the customer should get and have an endless stream of demand in response?

Isn’t GTM just “business 101”? I really don’t understand how people can use the term and not realize they are screaming “we’re going to do the basics of what we should have been doing all along”.

Imagine if software developers championed a “logic” based approach.