What the hell does GTM even mean?

How many industries can prosper by defining what the customer should get and have an endless stream of demand in response?

Isn’t GTM just “business 101”? I really don’t understand how people can use the term and not realize they are screaming “we’re going to do the basics of what we should have been doing all along”.

Imagine if software developers championed a “logic” based approach.

If said like "let's GTM" it usually means getting on a call. Stands for Go-To-Meeting, the main business videoconference software before Zoom took over.