To make it simple to understand:

For example, international conglomerate using exclusively slave labor inputs "these bananas are small farmers fair trade bananas" into blockchain.

That's it. That is the "transparency".

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dotancohen 2 days ago | parent [-]

Right. That's a forgery - a lie. No blockchain could prevent that type of lie. What a blockchain could enable is honest transparency.

An attempt to pass off a lie as truth would be much more damaging to a company's reputation than would be just not addressing an issue. By addressing the issue and introducing a channel for transparency, the company is demonstrating that they are willing to put their reputation on the line.

I would agree that as a regulatory measure, this would not solve any problem. But as a self-imposed measure, it builds consumer trust.

	▲	troupo 2 days ago \| parent [-]
		> No blockchain could prevent that type of lie. Indeed > What a blockchain could enable is honest transparency. Wat? > An attempt to pass off a lie as truth would be much more damaging to a company's reputation than would be just not addressing an issue. Do you perhaps live in reality? When was the last time "reputation" of a company was in any way shape or form damaged by any lies? > I would agree that as a regulatory measure, this would not solve any problem. But as a self-imposed measure, it builds consumer trust. Indeed, it solves no problems except imaginary ones from the land of fairy tales.