Few open questions

- ads only on free version?

- why the need for ads at all if llms can literally get you to the exact product? push vs pull marketing

- will models be rlhf'd to align towards preferred products or would the advertisements run ads at the prompt level? (based on some dynamic opaque configuration)

my predictions

- yes

- i assume they are trying both ends but need to justify free tier someway

- i think there will be some type of commitment to not bias the model itself and keep it clean. maybe a separation? i'm also curious as to how they will ensure this during training when the user data itself would be biased towards past ads

There's also a regulatory component. No way hidden ads will be allowed in major markets like the EU.

I could see a sponsored section in the middle of the reply where the LLM just tells of these vendors align with what the user is looking for

ads always start on only the free version, then either the free version has a minor fee that slowly gets ratcheted up over time or the paid version gets ads and theres a higher no ad tier version added.