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Technical Deflation(benanderson.work)
35 points by 0x79de 3 days ago | 24 comments
raw_anon_1111 16 minutes ago | parent | next [-]

What I don’t understand is that how is this automatically good for startups?

Say I have a startup that vibe codes “AI for real estate”. What about customer acquisition?

On the other hand, if I’m Zillow, why can’t I just throw a developer on the same feature and automatically have a customer base for it?

If you look at most of the YC funded startups these days, they are just prompt engineers with no go to market strategy and some don’t even have any technical people and are looking for “technical cofounders” that they can underpay with a promise of equity that will statistically be meaningless.

Zigurd 2 hours ago | parent | prev | next [-]

Technology has always been deflationary. But you don't put off buying a computer because it will be cheaper next year. Nobody seems to be putting off buying GPUs despite scary depreciation and a blistering pace of new product introductions that are ever cheaper faster and better.

vrighter an hour ago | parent | next [-]

only really faster and better if you don't use them for gaming, unfortunately. Upscaling and frame generation is not a better GPU, it's one with a band-aid applied to hide the fact that it actually did not get much faster.

RTX doesn't count to me either, because that's some bullcrap pushed by gpu manufacturers that requires the aformentioned upscaling and frame generation techniques to fake actually being anywhere close to what gpu manufacturers want gamers to believe.

Ray20 38 minutes ago | parent | prev | next [-]

> But you don't put off buying a computer because it will be cheaper next year.

Why not? Sounds like a pretty reasonable strategy.

> Nobody seems to be putting off buying GPUs

Many people doing exactly that.

mr_toad an hour ago | parent | prev [-]

Some people do put off buying cellphones and laptops when they know a new model will come out every year.

tikhonj 6 minutes ago | parent [-]

The overall trend has been the opposite though, hasn't it? People used to buy a new phone (or new laptop/etc) every couple of years because the underlying tech was improving so quickly, but now that the improvements have slowed down, they're holding onto their devices for longer.

There was an article[1] going around about that recently, and I'm sure there are more, but it's also a trend I've seen first-hand. (I don't particularly care for the article's framing, I'm just linking to it to illustrate the underlying data.)

[1]: https://www.cnbc.com/2025/11/23/how-device-hoarding-by-ameri...

Glemkloksdjf 36 minutes ago | parent | prev | next [-]

I'm still ahead of a company starting later:

I have the legal structure, i know my collegues, i have potentially employees and more capacity.

The problem is not that a startup is starting after you but you do not give yourself time to keep an eye on AI and not leveraging it when its helpful.

We leverage AI and ML progress constantly and keep an eye on advances. Segment Anything? Yepp we use it. Claude? Yes Sir!

jackar 34 minutes ago | parent | prev | next [-]

The impulse to make the comparison makes sense. The reality is a bit different, probably leans in the right direction but is buffered by learning. I’ll explain. There is no upside to delaying purchasing if you think things will get less expensive. There is however upside in building today even if you have to rebuild tomorrow, and that upside is in learning the problem space. Specifically, what is likely to be trivialized and what truly requires domain knowledge. Horizontal apps? Little domain knowledge to encode. Vertical app? More domain knowledge to encode. Separately, there are more ways to differentiate than distribution alone, see verifier’s law. Problems that are challenging to verify are challenging for AI to trivialize.

Joker_vD 3 hours ago | parent | prev | next [-]

> when prices go down instead of up. It is generally considered harmful: both because it is usually brought on by something really bad (like a severe economic contraction)

Or, you know, technological improvements that increase efficiency of production, or bountiful harvests, or generally anything else that suddenly expands the supply at the current price level across the economy. Thankfully, we have mechanisms in place that keep the prices inflating even when those unlikely events happen.

marcosdumay 3 hours ago | parent [-]

Deflation is about all prices going down. Just a few decreasing is normal.

Anyway, WTF, economics communication has a huge problem. I've seen the article's explanation repeated in plenty of places, it's completely wrong and borderline nonsense.

The reason deflation is bad is not because it makes people postpone buying things. It's because some prices, like salaries or rent just refuse to go down. That causes rationing of those things.

pjc50 an hour ago | parent | next [-]

See "price stickiness" and what is simplified as "menu reprinting costs"; there's usually a cost associated with changing prices, and a cost associated with renegotiating prices for everything that's not being sold on a spot market. People cannot buy housing at spot, and while spot-labour pricing is definitely a thing for some services it's so socially destabilizing for anything skilled that most workforces operate on salary.

The reverse of this is that high inflation tends to cause a lot of strikes, because salaries refuse to go up and very high levels of inflation need salary repricing every month or even week.

igleria 16 minutes ago | parent [-]

In Argentina I've learned from a young age that prices take the elevator, but salaries take the stairs.

It got old really quick having to negotiate with the boss every 6 months.

HPsquared an hour ago | parent | prev | next [-]

Rent and salaries don't like going down because of debt. Debts are denominated in currency units and go up with inflation (interest rates have a component to correct for inflation) but they don't decrease if the currency gains value over time (this would need negative interest rates). I suppose that's something that could be done with regulation.

gus_massa 2 hours ago | parent | prev | next [-]

I agree. It's super common that the price of vegetables goes up and down arround the year, in particular due to the harvest season.

jdasdf 3 hours ago | parent | prev [-]

>It's because some prices, like salaries or rent just refuse to go down.

a common argument, but one that doesn't bear out in the absence of regulation enforcing that.

api 21 minutes ago | parent | prev | next [-]

There’s a fun version of this in futurist space travel speculation.

Let’s say you have the a fusion rocket and can hit 5% the speed of light. You want to migrate to the stars for some reason.

So do you build a generational ship now, which is possible, or… do you wait?

Because if you build it now someone with a much better drive may just fly right past you at 20% the speed of light.

In this one the answer is to plot it out under the assumption there is no totally undiscovered major physics that would allow, say, FTL, and plot the curves for advancement against that.

So can we do this with software? We have the progress of hardware, which is somewhat deterministic, and we know something about the progress of software from stats we can make via GitHub.

The software equivalent of someone discovering some “fantasy” physics and building a warp drive would be runaway self-improving AGI/ASI. I’d argue this is impossible for information theoretical reasons, but what if I’m wrong?

readthenotes1 24 minutes ago | parent | prev | next [-]

"One of the main problems is that if people expect prices to keep going down, they'll delay purchases and save more, because they expect that they'll be able to get the stuff for less later."

That is why we are all waiting to buy our first personal computers and our first cell phones.

Economists have managed to be ludicrous for a very long time and yet we still trust them.

darkerside 2 hours ago | parent | prev [-]

Does anyone else agree with this the premise of this article? Is it sensible to put off building things now because it will get even cheaper and faster later?

Maybe the time value of time is only increasing as we go.

Herring 12 minutes ago | parent | next [-]

No and the author knows it, just most of the post was engagement bait.

"...focusing more on selling, less on building. Understanding your customer and their problems better than anyone else is a real advantage you can get from being early, and it doesn't go away just because Claude 5 is really good."

Anyway any database backend dev guy will tell you software has always been kind of ephemeral. Database schema and data models are like the system's constitution. They're difficult to change and the foundation upon which all logic is built.

bootsmann 18 minutes ago | parent | prev | next [-]

I think you're right. The author is quite wrong on many aspects in my view. One of the central mistake he makes is that creating a profitable startup is mostly a matter of shipping good product i.e.

> Used to be, you had to find a customer in SO much pain that they'd settle for a point solution to their most painful problem, while you slowly built the rest of the stuff. Now, you can still do that one thing really well, but you can also quickly build a bunch of the table stakes features really fast, making it more of a no-brainer to adopt your product.

blueflow 2 hours ago | parent | prev | next [-]

Actually yes. I wanted to get into UI programming with GTK 2 and right now im waiting for GTK $n to stabilize so i can commit to it.

Knowing that GTK $n-1 will soon be obsolete is enough reason to not put effort into learning it.

Ray20 21 minutes ago | parent | prev | next [-]

> it will get even cheaper and faster later

Yeah, and will be done by somebody else. I think this is the main problem, and if you get rid of it, you'll have a completely sensible strategy. I mean there are many government contractors who, through corrupt connections, can guarantee that work will be awarded to them, and very often doing just that.

dvh 2 hours ago | parent | prev | next [-]

I agree. I had several projects lined up and I delayed one because it used same tech as another significantly smaller project, so I learned the tech on the smaller simpler project and then used the knowledge on the bigger project. It was beneficial to not do the bigger project first.

hahajk 2 hours ago | parent | prev [-]

The conclusion that you should wait to build anything is an illustration of the danger of economic inflation that the author started with. I'm not sure why he thinks the economic version is toxic but the technological version is a good idea though.

The answer to should we just sit around and wait for better technology is obviously no. We gain a lot of knowledge by building with what we have; builders now inform where technology improves. (The front page has an article about Voyager being a light day away...)

I think the more interesting question is what would happen if we induced some kind of 2% "technological inflation" - every year it gets harder to make anything. Would that push more orgs to build more things? Everyone pours everything they have into making products now because their resources will go less far next year.