"Apple has all but zero presence in BigCorp outside of social media and creative teams"

Bad take. Apple has a strong presence within the tech and digital agency world. At every company i've worked for (3 tech companies, 1 digital agency), the Macbook is the default issued workstation unless you formally request a Windows laptop.

Some roles, like finance, tax, 3D design, favor Windows but that is generally because certain software they depend on only exists in the Windows world.

Microsoft totally dominates non-tech companies though.

Apple's footprint in BigCorp is a drop in the ocean compared to MS. You said it yourself, "certain software they depend on only exists in the Windows world". That is intentional and the reason is because of MS dominance in BigCorp. Most makers don't find it worthwhile to spend so much time and resources building software for Apple when it has so few users at that level.

> Bad take. Apple has a strong presence within the tech and digital agency world.

Oh I'm aware, working at a digital agency myself. But that's not the "bigco" world aka S&P 500, DAX and the likes.