Make product worse, get money, go out of business.

It's interesting that this article uses the restaurant industry as an example, because it is rife with examples of restaurants that debut to acclaim, enshittify their offerings, and then go out of business as their clientele evaporates. How many software products have gone the same route? How many were initially good, bolted on too many unwanted features, ignored their core audience, and ultimately lost their users to the next big thing?

It seems like something is missing in this fellows theory, and the answer is fair competition. Pizzaria's don't sell cardboard discs for $300 precisely because they become the worst pizza in town long before reaching that point. Restaurants that stay in business long-term are forced to limit their impulse to seek greater profits. They must maintain a level of quality that lets them remain competitive. That's a hard limit imposed by the market. Many choose to dance around on the boundaries of this limit. It's profitable, but risky. If you go too far and consumers abandon you, you can't just improve your product a little and expect them to flock back.

This is why big tech companies love to buy out, lobby against, and otherwise disrupt or obliterate their competitors. Competition is what places limits on profit-seeking enshitification. If you can establish a monopoly then you can enshittify to your heart's content. e.g. Google.

Is google really a monopoly? You can just use another search engine or email provider.

I would say it has a good moat in the minds of consumers, but not a good moat in reality.

As for dating apps...

The great thing about the dating app biz is that the competition is universally awful at providing good matches that lead to long term relationships. The same goes for pro match-makers, speed-dating events, etc.. It's a hard problem to predict what makes two people click together, even if you get them to meet face to face.

These companies aren't enshittifying their products to make money. They were just never good to begin with. Dating success still boils down to the shotgun approach. So, it becomes a question about who can fool the most users with false claims and reach the critical mass required to load buckshot in everybody's blunderbusses.