As for dating apps...

The great thing about the dating app biz is that the competition is universally awful at providing good matches that lead to long term relationships. The same goes for pro match-makers, speed-dating events, etc.. It's a hard problem to predict what makes two people click together, even if you get them to meet face to face.

These companies aren't enshittifying their products to make money. They were just never good to begin with. Dating success still boils down to the shotgun approach. So, it becomes a question about who can fool the most users with false claims and reach the critical mass required to load buckshot in everybody's blunderbusses.

No. The problem is that catering to the hookup market is more profitable. Any company that actually makes a good dating app gets bought out because their data is worth more than they are. Look at the market, it's actually almost a monopoly last I knew.

From what I’ve heard, OkCupid’s algorithms used to be really good, then they deliberately made them worse when acquired by Match Group.