> Why would I have an emotional connection to the Coke logo?

Decades of Coca-Cola advertising creating an emotional connection? Maybe it's your favorite drink? Maybe it was a special treat on your birthday? Maybe Warren Buffett gave you a Coke and some investment advice that took you from near bankruptcy to comfortably retired, when you met him randomly in downtown Omaha?

I'm guessing HN is not the hangout place for people with attachment to brands...

> Decades of Coca-Cola advertising creating an emotional connection?

Sure maybe, doesn't sound like something that should be celebrated, more like brainwashing.

> Maybe it's your favorite drink? Maybe it was a special treat on your birthday?

Coke is still around in this scenario no? I know people got upset about the reformulation, and that tracks. But it's not like I can't have a coke on my birthday because it's got a different logo.