> Decades of Coca-Cola advertising creating an emotional connection?

Sure maybe, doesn't sound like something that should be celebrated, more like brainwashing.

> Maybe it's your favorite drink? Maybe it was a special treat on your birthday?

Coke is still around in this scenario no? I know people got upset about the reformulation, and that tracks. But it's not like I can't have a coke on my birthday because it's got a different logo.