As someone who has been to Cracker Barrel many times I find it hard to believe there was such strong affection for the logo. The logo is the least distinctive or memorable thing about Cracker Barrel's restaurant design.

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crazygringo 9 hours ago | parent | next [-]

But it's all part of the same thing. And it wasn't just the logo -- they redid the entire restaurant design. And they've rolled it all back now, the old restaurant design stays.

And the logo is more recognizable than you seem to think -- you see signs for it on the highway, it's part of building anticipation for the visit. It's part of childhood memories.

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multjoy 9 hours ago | parent [-]

So nothing can ever change?

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forgotoldacc 9 hours ago | parent | next [-]

People are beyond sick of the corporate soulless overhauls of things people like. Millennials and zoomers talk pretty often about McDonald's and other chains losing the "fun" atmosphere they had decades ago and looking like soulless office dining halls. Cracker Barrel is the only chain that still has that fun atmosphere. The rebrand was turning it into a soulless dining hall. It's not surprising it pissed people off.

And all the outrage I saw was from people getting pissed about it on discord. That's a lot harder to fake than random twitter posts, where bots all parrot actual trends in order to boost their views and shill some sort of scam/product.

If Taco Bell announced they were bringing back 90s style colorful interiors and decorations, I think the outrage would be zero. People would celebrate. People have no problem with interesting change.

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multjoy 7 hours ago | parent [-]

It’s a chain restaurant. Funny thing to build family traditions around, it’s not like a 300yo family run pub that has been serving a community for time immemorial.

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forgotoldacc 6 hours ago | parent | next [-]

People here on HN complain about tech companies losing their charm and they're giving up and switching to another OS/phone/whatever, and get very upset because (company) is losing their character and everything that made them unique. It's a funny thing to build an identity around a trillion dollar company.

But yes, people have things they like. They like when things they consider good don't do total overhauls. There's a very good chance you have something you hold dear or would be upset if it changed, and others will happily mock your frustration.

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crazygringo 6 hours ago | parent | prev [-]

If that's what you had around growing up, that's what you had so that's where the traditions were.

Not everyone is so lucky to have a 300 year old family run pub nearby.

So maybe find some more empathy for people's lives growing up? Nobody chooses the situation they're born into.

	▲	multjoy 2 hours ago \| parent [-]
		It's a restaurant chain having a rebrand. I've no sympathy for this absolute childlike behaviour, and even less sympathy for people trying to pretend that the outrage was anything but artificially stoked.

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p1esk 9 hours ago | parent | prev | next [-]

Out of all things they could have improved, they picked one that didn’t need changing.

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washadjeffmad 9 hours ago | parent | prev | next [-]

Do you know what a Cracker Barrel is? They're not exactly celebrations of modernity.

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ToucanLoucan 9 hours ago | parent | prev | next [-]

People will accept change if it's better. Yet another distinct, albeit not my cup of tea, and interesting restaurant rebranding into yet another fucking gray box with a flat 2-color logo isn't better, it's more bland in a sea of bland.

Even though I have no good vibes for the place, I'm happy it exists, and there are clearly a bunch of other people who DO like it, and I also want them to have it. That makes for a better world to live in, if only by a micron.

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9 hours ago | parent | prev | next [-]

[deleted]

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lotsoweiners 5 hours ago | parent | prev [-]

Why does it need to?

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p1esk 9 hours ago | parent | prev | next [-]

I think the old logo was distinctive and memorable. I used to go there because of food and because of atmosphere. If the atmosphere is gone I’m less likely to return in the future.

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macawfish 8 hours ago | parent | prev | next [-]

It makes people remember relatives who are no longer with us. Doesn't matter what the logo looks like.

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scythe 9 hours ago | parent | prev [-]

It's just another case of this generally awful trend. Here's the thing about the boiling frog: it's not true. Slowly heating a frog will not make it die peacefully. It still reacts when the temperature gets too high.

An awful lot of people I've talked to in real life (including me) are not happy about the encroaching minimal trend in design taking over everything. If it was just Cracker Barrel, it probably wouldn't be that big of a deal. But it is like the fall of Constantinople to the app icons. We're already cursed with hideous buildings and logos everywhere, so when the nostalgia was drained from the restaurant built on nostalgia people reacted.

And for whatever reason I saw people trying to make it a culture war issue, accusing anyone who objected of being right-wing. Thankfully a number of prominent Democrats spoke up, too, because it was never about "woke" or whatever.

	▲	technothrasher 8 hours ago \| parent [-]
		> Here's the thing about the boiling frog: it's not true. That whole thing stems from a 19th century German scientist (Dr Fruedrich Goltz) who wanted to know if the impulse to jump out was from the brain or further down the nervous system. From his experiments, an intact frog freaks out when the water gets too hot. When he destroyed the brain of the frog, it sits their until it dies of exposure. There was actually quite a lot of experimenting in the late 19th century with "reflex frogs" (i.e. brain dead but still alive). W. T. Sedgwick wrote a decent review of it in 1888 titled, "ON VARIATIONS OF REFLEX-EXCITABILITY IN THE FROG, INDUCED BY CHANGES OF TEMPERATURE."