People are beyond sick of the corporate soulless overhauls of things people like. Millennials and zoomers talk pretty often about McDonald's and other chains losing the "fun" atmosphere they had decades ago and looking like soulless office dining halls. Cracker Barrel is the only chain that still has that fun atmosphere. The rebrand was turning it into a soulless dining hall. It's not surprising it pissed people off.

And all the outrage I saw was from people getting pissed about it on discord. That's a lot harder to fake than random twitter posts, where bots all parrot actual trends in order to boost their views and shill some sort of scam/product.

If Taco Bell announced they were bringing back 90s style colorful interiors and decorations, I think the outrage would be zero. People would celebrate. People have no problem with interesting change.

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multjoy 7 hours ago | parent [-]

It’s a chain restaurant. Funny thing to build family traditions around, it’s not like a 300yo family run pub that has been serving a community for time immemorial.

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forgotoldacc 6 hours ago | parent | next [-]

People here on HN complain about tech companies losing their charm and they're giving up and switching to another OS/phone/whatever, and get very upset because (company) is losing their character and everything that made them unique. It's a funny thing to build an identity around a trillion dollar company.

But yes, people have things they like. They like when things they consider good don't do total overhauls. There's a very good chance you have something you hold dear or would be upset if it changed, and others will happily mock your frustration.

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crazygringo 6 hours ago | parent | prev [-]

If that's what you had around growing up, that's what you had so that's where the traditions were.

Not everyone is so lucky to have a 300 year old family run pub nearby.

So maybe find some more empathy for people's lives growing up? Nobody chooses the situation they're born into.

	▲	multjoy 2 hours ago \| parent [-]
		It's a restaurant chain having a rebrand. I've no sympathy for this absolute childlike behaviour, and even less sympathy for people trying to pretend that the outrage was anything but artificially stoked.