Sincere question: was there any actual outrage about it?

I try to avoid the news as much as possible but a little about this slopped over my barriers. What I saw was pushback against the pushback, but none of the actual "oh no new logo is woke".

I assume there must have been some, since Cracker Barrel did change course. Still, I can't tell how upset anyone actually was, and how much was just outrage about outrage.

In my vague recollection, there was some legitimate outrage. The logo was just what people rallied behind, people were really upset that they planned to remodel the whole restaurant/store with some generic corporate slop. The “woke” comments came after from the usual crowd.

If you have ever been in a Cracker Barrel, it has a very distinct feel of soulful agrarian Americana. I suspect most people used the fight as a proxy for preserving that part of our culture, which is getting more rare/unknown in modern America.

I definitely saw some. It came from people who were in that culture war space where they interpret every trend as being part of a big left-wing plot to impose their values on everybody else.