In my vague recollection, there was some legitimate outrage. The logo was just what people rallied behind, people were really upset that they planned to remodel the whole restaurant/store with some generic corporate slop. The “woke” comments came after from the usual crowd.

If you have ever been in a Cracker Barrel, it has a very distinct feel of soulful agrarian Americana. I suspect most people used the fight as a proxy for preserving that part of our culture, which is getting more rare/unknown in modern America.

I find it kind of ironic that a chain restaurant is people's idea of authentic America. Which kinda makes it perfect, I guess.