| ▲ | kkaske 13 hours ago |
| If Snapdragon (or ARM players in general) wanted to challenge x86 and Apple dominance, do they need to compete in the exact same arena? Could they carve out a niche (example: ultra-efficient always-on machines) and then expand? |
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| ▲ | 0x457 13 hours ago | parent | next [-] |
| Are you aware of countless SoCs meant for use in smartphones and below? This is them expanding. |
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| ▲ | kkaske 13 hours ago | parent | next [-] | | Exactly! That makes this move all the more interesting. The smartphone SoC market is saturated, and margins are shrinking. Laptops/PCs give Qualcomm a chance to leverage its IP in a higher-ASP segment. Expanding is logical, but the competitive bar is way higher. | |
| ▲ | adrr 12 hours ago | parent | prev [-] | | Also a bunch of Chromebooks with MediaTek chips. |
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| ▲ | mortsnort 13 hours ago | parent | prev [-] |
| Apple chips are ARM chips. |
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| ▲ | kkaske 12 hours ago | parent [-] | | “ARM chip” is a pretty broad umbrella. Apple’s M-series is based on the ARM ISA, the microarchitecture is Apple’s own design, and the SoCs are built with very different cache hierarchies, memory bandwidth, and custom accelerators. I was simply using Apple as an example of another big player. | | |
| ▲ | zeusk 12 hours ago | parent [-] | | Well so is the snapdragon X elite, including the older snapdragons (anyone remember scorpion cores on QSD8x50?) |
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