Are you aware of countless SoCs meant for use in smartphones and below? This is them expanding.

Exactly! That makes this move all the more interesting. The smartphone SoC market is saturated, and margins are shrinking. Laptops/PCs give Qualcomm a chance to leverage its IP in a higher-ASP segment. Expanding is logical, but the competitive bar is way higher.

Also a bunch of Chromebooks with MediaTek chips.