>We don't have anything near as extreme in Western culture.

I'd argue that yes, you do.

>I'd argue that our quirk is that we constantly tell people to just be themselves

And this is the means by which you do that.

>in reality, it's often not what people actually want

That is true. Tbf I can't really imagine what could be accomplished by normalizing a blatant untruth about something as essential as the principles of who one should be and how their motivations should work; other than to signal "for the love of all that is holy don't examine the underpinnings of this too closely or all the common ground that the cultural edifice supposedly provides will begin to fall apart at the seams rather quickly"