As someone who works with a lot of creatives, I've noticed people tend to get really defensive and self-righteous anytime "taste" comes up, on both sides - the haute designer-types vs. the scrappy I-can-do-it types. So I won't be surprised if this post is controversial. But it's insightful.

Having poor taste (or more charitably, having no taste) can be covered up or ignored by the ability to choose from a pre-curated tasteful menu of options. This is what happens when people who "hate shopping" pick a mainstream clothing brand and stick with it. Or pick a car (most of them). Or a frying pan. I've never seen an offensively ugly frying pan. You could pick one out blindfolded and end up OK 100% of the time.

But when you put a tool like generative AI into this person's hands, they are exposed. The palette of possibilities is open. The curation is on you. And if someone with taste isn't in the mix, it will ultimately become apparent when you share your creation with the world.

Like it or not, tastes change. Both the personal and society's tastes.

If you look back through the past, you can see some horrid design choices. Thus, some designs we think as awesome right now, will be seen as horrid to our descendants.

So if that's true, what if taste is social? And if it's social, then... well, all people have is peer pressure taste.

And your words show the truth in this, to a degree. Pre-curated options, to ensure "good taste" in choice. And how style conveys social status in some capacity, I don't mean "this style means success" but "this style means you have good taste".

Hair styles can be described as "taste", just as a taste in clothing. Yet hair styles suddenly become "ugly" where a decade before they were "tasteful".

Even beauty changes. One century it's skin and bones, the next more corpulent. Sometimes it's muscular, other times slim.

It's all peer pressure, all social status.

Most software I find to provide a smooth, gratifying UX has been carefully designed, but not by a designer.

The Fish and Elvish shells have designs involving lots of small, tasteful choices that add up. `fd` refines the traditional Unix `find` CLI in a ton of ways that reflect "good taste" and at the same time brings it more in line with the conventional long and short options of most GNU CLI utilities, including reducing dependence on ordering/positions of arguments.

On the other hand, apart from a few odd GUI disasters, it seems every piece of software I've used that has a UI I hate has had one or more designers behind it.

Is there even a "haute couture" school of design for interfaces other than GUIs? Are there designers who design for the experiences of people who are visually impaired short of totally blind? It seems to me that virtually no trained designers care about what actually makes computing experiences useful or pleasant for me, let alone beautiful. (And they often devote an inordinate amount of energy to things I'd say don't matter at all.)

I haven't read the article, so just speaking generally...

(and not meaning to contradict you, just thinking aloud)

I think there's some overlap between "taste" and "thinking for yourself" — though they are not the same thing.

Lots of people don't want to think for themselves in every teeny aspect of life, so choosing from a menu of "good enough" options is reasonable. It doesn't mean they lack taste, just that they lack the energy/interest/etc in that moment for that activity.

Another aspect: plenty of people will know whether they like something when they see it, but they won't be able to describe what they want beforehand. So, they have taste (ability to choose a good one), but not an ability to enunciate it, or conjure it out of thin air.

Also, the "taste" terminology is often intertwined with "style", and I think that's unnecessarily limiting. An "engineer's taste" might help them decide between gadgets and gizmos, based on their merits, even if they're both ugly.

To your last example, I think modern Lodge cast iron frying pans are mediocre. Not because of ugliness/prettiness, but because the sharp ridge/seam on the handle from the casting process is not ground down. It makes it uncomfortable to hold. Also, the cooking surface is left rough. Compare it to an old Griswold — miles apart, according to my tastes. They're both handsome enough to look at, though.

The problem is there is a mindfuck dynamic the arena of taste brings. Popular taste can overwhelm all other taste. A society may not even know they’ve lost taste for a significant amount of time.