The new tech is a Brake-by-Wire system controlled by a touch-sensitive pad.

I did my best to extract details from the article's mountain of seo fluff. I think Bosch is trying to maximize complexity of a safety-critical system by deeply integrating it into all the other bits of the car.

Okay. We do build war aircraft that way and they're awesome but they also need a steady stream of $billions to keep them flying.

My recommendation if Bosch wants to be a radical leader in auto tech, invent tactile controls and place them where they can be reached w/o taking eyes off of roads.

Then blow everyone away by inventing non-blinding headlights.

Non-blinding headlights already exist. Modern projection headlights can map where the light ends up on the road to illuminate your path while avoiding oncoming traffic. It just isn't widely adopted (in the US at least) as of yet.

> I think Bosch is trying to maximize complexity of a safety-critical system by deeply integrating it into all the other bits of the car.

Wait until you hear about how the brake pedal works in hybrids and EVs!

I'm only joking a little. There are good reasons to integrate the brakes with electronics in the car, with regenerative braking being the smallest of them.