Depends who you are. If you want to take pro video on the phone they dropped some great improvements. The Air is impressive even if not the phone I'd pick. But realistically, if your current phone works really well for you which it probably does, nothing they could possibly announce would be interesting to you.

> nothing they could possibly announce would be interesting to you.

Apple is a hardware company that makes lifestyle products. Why isn't their hardware appealing to me? Why can't it be?

In a competitive economy, phrases like this should a last resort, used to describe only the most decrepit and unjustifiable businesses. If nothing they can announce will interest me, then what are they even selling? A religion? A service? Certainly not a commodity, apparently nothing I need.