> What really got on my nerves during the Apple Watch segment of the event, though, is this: Apple always, always inserts a montage of sob stories about how the Apple Watch has saved lives, and what an indispensable life-saving device it is. Don’t get me wrong, I’m glad those lives were saved. But this kind of ‘showcase’ every year is made in such poor taste. It’s clear to me that it’s all marketing above everything else, that they just want to sell the product, and these people’s stories end up being used as a marketing tactic. It’s depressing.

Yeah, the trauma porn in Apple events has become quite annoying. We get it - if you don't have an Apple watch you're going to die.

This, plus one important addition: How many people actually got killed or injured _because_ of iPhone or Watch? Think about it: using screens in traffic or in other situations where your attention to the world is critical.

All the best to the folks who where saved by any device, but given the large volume of devices sold - one has to assume there is a flip side to this coin, too.

Sure, but how many other products have a feature like that? I live in a very remote area. I NEED Starlink because it's my only choice for internet. I NEED a big 4x4 because if there's some particularly bad rain I'd be trapped in my home. If a tree falls in the nearby forest and nobody is there to hear it our power still goes out because it fell on a powerline and we NEED solar panels with battery backup or we can't flush the crapper because the water pump doesn't work without power. If my wife has a breakdown of her car or, god forbid, an accident on her way home from grocery shopping there is no cell service. No way to call me or the breakdown company or the police or an ambulance. I'm also not the only person who lives here. There are a few hundred people spread out across the general area and they all have these issues too. Apple's atellite communication could literally save my life as I go about normal, non-adventurous humdrum day-to-day tasks. Informing consumers of an actually useful standout feature unique to your products is good marketing and they're doing it at a marketing event they host to market their products. This guy's whole article was just the same tired applebashing that has actually become quite annoying. We get it - you don't think Apple products are good value for money in your use case and you don't understand the people who buy them.