Sure, but how many other products have a feature like that? I live in a very remote area. I NEED Starlink because it's my only choice for internet. I NEED a big 4x4 because if there's some particularly bad rain I'd be trapped in my home. If a tree falls in the nearby forest and nobody is there to hear it our power still goes out because it fell on a powerline and we NEED solar panels with battery backup or we can't flush the crapper because the water pump doesn't work without power. If my wife has a breakdown of her car or, god forbid, an accident on her way home from grocery shopping there is no cell service. No way to call me or the breakdown company or the police or an ambulance. I'm also not the only person who lives here. There are a few hundred people spread out across the general area and they all have these issues too. Apple's atellite communication could literally save my life as I go about normal, non-adventurous humdrum day-to-day tasks. Informing consumers of an actually useful standout feature unique to your products is good marketing and they're doing it at a marketing event they host to market their products. This guy's whole article was just the same tired applebashing that has actually become quite annoying. We get it - you don't think Apple products are good value for money in your use case and you don't understand the people who buy them.